My buddy Eric Richardson wrote a nice piece on the new Rowan Lofts building that is opening up in downtown LA. What’s interesting is not the building itself or the 79 large living spaces or even the fantastic auction that will be held to sell each of the lofts. It is the new software being used to manage the auction.
The new software allows bidders to watch, bid and purchase multiple items at once. This feature was unheard of as real estate auctions are held in sequence. This capability gives users flexibility to focus on a subsequent item if they did not get the previous property at the price point desired.
What is fascinating is how technology is changing real estate and business in general. It is the great enabler as well as the great differentiator.
Use technology to your advantage. The World Wide Web, smart phones, Internet applications like Twitter and other such pieces of technology can all be used to grow your real estate business faster than ever before. These are tools that can give you an edge for communications, research and marketing. But make sure you never forget the most important facet of your real estate business, YOU. All the gadgets in world will never substitute YOU at closing or YOU doing the necessary due diligence. Remember that.
Richard – www.TheFlipBoard.com
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